1. This isn’t about you – your LinkedIn profile isn’t about you; it’s about how you can solve a problem for someone else. 
    • Keep it simple – our attention span is ever shrinking, your profile and your content should be easy to read [scannable], directed at the person your trying to serve, and have a clear call to action [aka what you want them to do]
  2. Clarity on what you do and for who – be straightforward and forthcoming about what you do and the audience you serve on your profile and on the posts that you create.
    • For example — Bailey Bouwman supports small business owners [audience] in find time to breath[goal] by creating digital content and building social strategies [what I do].

      Even that is too vauge. I’m still wondering what it is that I do. 
  3. Create a Page for your business – It’s just one of you now, but soon it could be more and your page can be a resource for your employees and for connecting with people who are directly interested in your business.
    • Don’t forget to follow three hashtags – this gives your page the opportunity to entertain with three conversations. Choose wisely and think about which hashtags you’re going to find the people you need to talk to.
  4. Connect with people, the right people – LinkedIn is an incredible search engine in that you can find the people you need to find through search filters and connections. Use this to find the right people to connect with and take advantage of your existing relationships by asking people to introduce you to the person you need to talk to.
    • Just like we do IRL
    • And use those people to help you share content – reach out to friends and colleagues to create sharing hubs to encourage active participation on yoru content before the algorithm eats it. 
  5. Treat online relationships like offline relationships – Don’t be spammy, but rather authentic and yourself – even if that means less than perfect graphics, the occasional typo, and content that makes people laugh. 

    Online relationships are an extension of our offline relationships and should be treated very similarly. If you wouldn’t say it offline or do it offline, don’t do it online. Build relationships before you dive you in for ask; don’t assume anyone wants to be sold to; and just have fun conversation that connect and build trust with the people you want to connect with.
  6. Create Content, not commercials – humans are tired of being sold too, and we just want quality content worth consuming that gives us an idea of the value you could offer. This content doesn’t need to be super professional – I know that’s common fear we have, that ever t must be crossed. It does need to be entertaining, educational, or interesting in some sort of way. It can be video, documents, or images. You have choices, be creative.
  7. Hashtags & Key Words – did I mention that LinkedIn has search poweress? Yes, I did. That means as you develop content and posts, don’t forget to think like a search engine.

    If someone searched “LinkedIn strategy” would your post show up? Only if you remember to type the words. And don’t be spammy – content NEEDS to match, and the computer knows. 

    Don’t forget to use 3-4 hashtags – consider hashtags the index to your book. What conversation do you want to show up in?