A Communications Consultant
I help small business create and implement their social media communications.
We can work together to create small and large communication-based projects from a Pinterest implementation to a full Content Plan. As an Environmental Arts Student with a degree in Public Relations, I’m here to support you creating an inclusive and engaging online community for your brand and followers.
Social Media Strategy
Not sure where to begin or what to do next with your social media accounts?
Let me help you discover your next social move with research into the latest trends and community insights.
Stay Social on Social
Social works when you are social. It’s about building communities.
Let me help you stay active online by helping you curate content to share, create copy to be scheduled, and post it for you.
Keep Web Presence Alive
Websites need love and attention to succeed and stay updated.
Does your website need new copy? Updated links? Or do you just want to build something super simple? I can help you maintain existing websites.
What else do you want to start? A Podcast? Weekly Newsletters? Letterhead? Pinterest Strategy?
This mama is a self professed Jill of all Trades, meaning I can probably do it. If you have a digital task you just need done, I’m your lady.
What is Digital Content?
Digital content is all those pieces on the web that create your identity from your website to your social media accounts, and beyond.
One of my favourite projects to work on is to develop educational/informational content for websites that can then be furthered promoted and shared via social media. The magic is to make one piece of content work in a dozen different ways to reach a variety of different learners.
A Focus on Organic.
Yes, we can pay for advertisements – but it’s more than just throwing money at Facebook or Google Ads. It’s about building a long term relationship with your clients and followers so that they can grow with you.
I want to help you focus on creating engaging evergreen content that works for your customers today, can be recycled next year, and continues to provide long-term support.
What will it look like?
This is going to look different depending on your needs, wants and the project. We can work together long-term or short-term. We can meet up in person (coffee? or via Zoom), or just send emails.
1. Ask Me.
Send me an email or message about what you need done, your expectations, and your budget. I’ll get back to you if it’s a good fit or not.
2. Will This Work?
A quick phone call or cup of coffee and we can chat about if this is the right relationship to embark on. Much like a job interview, we both need to trust each other to get the job done.
3. Let's Make a Deal
We will work together to develop a package, hourly rate, or monthly cost for your needs.
4. Make Magic
Time to get the job done. If this is a long-term job, we’ll have regular check-in’s and reviews. I always want to make sure we are in sync and creating/curating content that resonates for you and your brand. Or that I’m not making a mess.
During my undergraduate, I wrote a paper on how small rural-towns in Northern British Columbia were creating digital spaces on social to create a sense of place and belonging. I never knew then, what I know now about the incredible power of online communities to create friendships and build in the trust and authenticity of brands.
Since that paper, I graduated, had babies, started a blog and a podcast, and made a few amazing friends on the internet.
I recently completed a Certificate in Public Relations from Ryerson University. I am a member of the Canadian Public Relations Society.
“Bailey is a trailblazer, a creator and mom boss extraordinaire! You won’t be disappointed with Bailey Bouwman”.